Due to a corporate restructuring (don’t you just love that phrase?!) I’m looking for a new job, so LinkedIn is naturally one of my daily landing spots at this time. But it’s crap to the point of useless, and I’m going to tell you why:
#1 The feed
Facebook’s news feed is well recognised for being a never-ending torrent of narcissistic crap, adverts posing as posts, and general material designed to identify candidates for the Golgafrinchans’ B Ark. It’s why I left many years ago and will never again be on Facebook.
LinkedIn has gone down this exact route, where posts are either clickbait-titled “I’m so proud of working for this top employer!”, adverts, buzzword-laden rhetorical posts about The Artificially-Intelligent Agile Cloud-powered Blockchain 2.0, or the vomit-inducing “inspirational” diatribe that would be on one of those 1990’s Corporate America posters if it weren’t for the verbosity.
#2 The jobs
LinkedIn is about business networking, which essentially has one purpose – to find a job (or hire somebody looking for a job). You could argue it’s about selling stuff too, but connection requests from sales people telling me about how their (not related to my business or role) product is the best thing since the Agile methodology took over cookery go exactly the way of similar direct emails… into the trash.
So, there are jobs posted, and you know what? some of them look and sound pretty good.
So naturally a candidate applies. Using the “Easy Apply” button of course.
Cue the problem: Literally 1,000’s of candidates for every posted job, and a recruitment team with no hope of separating good from bad. I’ve had not one response to one role I’ve applied for through LinkedIn in the past three months, and I would think that’s on me…
But neither has a close colleague (also Director-level). Both of us are top-performing, 20+ year experienced, demonstrably very successful and capable candidates who have been promoted in every role we’ve held and received multiple accolades and awards.
So the process is broken, or the jobs are fake, or both. Regardless the platform is useless if you’re looking for a job.
# The recommendations
I’ve been a hiring manager for some years now, and the one thing I can count on is crapplicants – those people who turn up in an interview room and demonstrate within 60 seconds that their CV is a more masterful piece of fiction than Tolkien, Lewis or Rowling ever achieved. It’s such a reliable phenomenon that I now rarely read a CV.
I do however Google candidates: their Facebook, Instragram, Flickr, Github, Blogspot, and yes… LinkedIn.
And much like their CVs, it’s astounding how little their recommendations (when they have them) reflect reality.
I wasn’t the only departing member of staff through this recent restructuring: I had the dubious pleasure of learning the experience of laying off almost 40 other people – people who worked for me, and people whose abilities, skills and experience I know quite well. And make no mistake, to read their recursive recommendations of one another is to read fiction like the very best of those aforementioned CVs.
So, with such sycophantic and unreliable (and ultimately self-serving since they’re always recursive) recommendations, they simply serve to devalue my opinion of my own network contacts. Again, the system appears broken.
So, sorry LinkedIn. You appear to have gone the way of Facebook, and that is quite a sad thing. You asked my for comments when I cancelled my Premium trial subscription, but your textbox didn’t stretch to telling you why your free product is so bad that any notion of a paid version is laughable.
This page, however, does.
Please head to https://linkedin.com/in/unblue to send me insightful posts, genuine job opportunities and heartfelt accurate recommendations (if they don’t include the word “sarcastic” everyone will know you were lying!).